FLID tools create aesthetic and sustainable handtools primarily targeted for women and the DIY segment. They are a newly started company based in Aarhus and Copenhagen and consist of three women with business profiles; industrial design and journalism.
As the company is newly started a lot of energy when into creating a strategic and economic plan over branding on social media. Our strategy was to create organic growth on especially Instagram as a focus and I filmed small how-to videos and other footage from the workshop. They requested a new website so customers could see and read more about the products and they could try to analyze the traction.
× Further development of visual identity
× Social media posts and copy writing
× Internal and external presentations
× Website with integrated webshop